Long Live the Zine

Pittsburgh-based nonprofit news outlet PublicSource is experimenting with a new printed edition, although not the typical format for which legacy media is known. Taking a page from the underground publishing playbook, PublicSource is releasing neighborhood-focused zines intended to meet communities where they are – at coffee shops, community centers, their neighbor’s home – and create a hyperlocal publication with impact.

Zines are independently published, noncommercial publications that are often handmade and focus on very specific subject matter. They carry a storied history, with some scholars tracing zine lineage back to Thomas Paine’s political pamphlet Common Sense in 1776. The modern era of zine culture in the U.S. was ushered in during the late-19th century’s amateur press movement and carried through the 20th century with help from the Harlem Renaissance, science fiction fandom and punk rock movements.

PublicSource’s foray into zine publication is in the spirit of these previous movements, but also brings with it a reaction to the digiral culture of our day. Halle Stockton on the rationale:

We intentionally chose the zine format: a small, printed publication you can hold, flip through, pass to a friend or tuck into your bag. It’s low-tech and high-touch. It slows you down just a little. It doesn’t ping or scroll. And it doesn’t require an algorithm to find its audience.

There’s something profound in Stockton’s phrase “high-touch.” The tactile experience of paper creates engagement that’s very different from media that’s mediated through a glass screen. The physical act of flipping pages, the inability to hyperlink away to endless distractions, the constraint of finite space – these aren’t limitations. They’re features. They force both writer and reader into a more intentional relationship with the stories.

I think this is an interesting move for a media outlet like PublicSource. Journalism needs to become more local. It needs to connect with people on the issues that directly impact them, their neighbors and their neighborhoods. It’s smart PublicSource considers the zine project to be one element of a broader strategy to “inform and inspire the Pittsburgh region through the power of deep, independent journalism,” because the artisanal nature of the format does raise questions about scalability.

While most of our information these days arrives through algorithmic feeds and endless scroll, there’s something quietly revolutionary about a folded piece of paper that exists entirely outside that system. PublicSource’s zine experiment reminds us that sometimes the most innovative approach is also the most ancient one: putting words on paper and handing them directly to your neighbors.

Whether this model can scale remains to be seen, but perhaps that’s missing the point. Zines were never about scale – they were and continue to be about connection, community, and the radical idea that everyone has a story worth telling. Maybe what modern journalism needs isn’t more reach, but more touch.