About

Welcome to StaticMade.com. Thanks for stopping by. I’m glad you’re here.

Static Made is an experiment in low-latency writing that I (Jeffrey Inscho) publish with no predictable cadence. I do this as a personal thought exercise and a way to capture snapshots of perspective. I post both long-form essays and shorter micro-posts on topics like product management, retail & retail technology, mindfulness, and the open web, in addition to personal updates such as adventure recaps and in-the-moment photos.

I’ve written on the internet since I was a kid in the late 90’s. Geocities was my gateway into the personal homepage, which gave way to blogging, and then to shitposting on social media. But like everything in life, what’s old becomes new again. And here we are – back to the personal website.

This website is my one and only online space. If you see posts from me elsewhere on the internet, please know they originated here and are being syndicated under the POSSE (Publish on your Own Site, Syndicate Everywhere) philosophy.

Professional Stuff

I’m a product manager and people leader on the store technology team at REI Co-Op. That’s a mouthful, but what it means is that I lead product teams that build software and processes that make our stores easier to operate for our employees and easier to shop for our customers. The thoughts and opinions on this website are mine alone and do not reflect the thoughts of my employer!

Personal Stuff

When I’m not working, you can usually find me running trails, cycling around my hometown of Pittsburgh, shredding on the slopes, or sending boulders. Generally, anything that gets me outside!

I’m a unapologetic champion of the open web and believe the digital culture thrives when it’s free, open and decentralized. I want no part of the corporate internet and avoid BIG TECH or algorithm-powered platforms whenever possible.

I also love music, and in a previous life I toured the country playing punk rock and post-hardcore in several bands that never hit the big time. If you’re a sleuth, you may be able to find some recordings deep in the dusty corners of internet.

Statement on Generative AI

I do not use assistance from artificial intelligence when writing or developing this website. While I am interested in the technology and I use it in other areas of my life, everything on this website – for better or worse – comes directly outta my brain.

Crawling and/or training using the content of this site by AI bots is prohibited via my robots.txt file.

Tracking and Analytics

Static Made does not utilize third party cookies, tracking or analytics. Reading this website is a figurative hi-five between you and me. No one else is involved.