Jason Koebler – focusing on platform independence – for Nieman Lab’s Predictions for Journalism in 2025:

Media companies that replace their writers with AI, continue to chase traffic by doing the same articles everyone else is doing, and focus heavily on appeasing social media platforms will continue to struggle. Media companies that invest in quality journalism that is not easily replicated by machines and who treat their audience with respect by giving them articles, video, and podcasts that respect their time and humanity will earn readers’ trust and subscriptions.