John O’Nolan reflects on shipping Ghost v6.0, which delivers some tight integration with the open social web:

The work of a product team, when working with new technology, is to abstract away as much of this complexity as possible, so that it feels friendly and approachable to new people.

100% this. I don’t personally use Ghost, but I admire what they’ve done here. I’ve been saying for a while that we need to leverage design and product mindsets to build better on ramps for the open web, and the Ghost team did just that.