Product Thinking in Newsrooms

New to me: the News Product Alliance, a nonprofit that supports product professionals in newsrooms with the goal of elevating the product practice and expanding the diversity of product thinkers in decision-making roles at news organizations.

Our vision is to empower the news industry with a new generation of diverse leaders – News Product Thinkers – who have the empathy and know-how to build resilient news organizations, deliver quantifiable business results, and rebuild trust by ensuring we truly serve our communities.

This is a worthwhile cause. I hadn’t thought about how product thinking might play a role in the future of journalism, but it makes complete sense. Grounding media strategy in product foundations and understanding desirability, viability, feasibility and usability (through a constant lens of journalistic integrity) may just be a winning playbook to breathe much-needed life into the industry.