Gearing up for NRF 2026

I’m looking forward to being back in New York City next week for NRF 2026. The big things on my radar this year are learning about ways to create progressive clienteling experiences for our customers, flexible & unified checkout technologies, and task management tools for store teams.

Also, I’m extremely keen to meet up with other people working in store tech product management at other retailers. If you’ll be at NRF and you’re interested in similar things or offer these types of services/products, let’s connect.

Also, also! The unofficial NRF Pittsburgh Steelers wild card watch party will be at Printer’s Alley on W 40th in Midtown on Monday night. I hate that I won’t be in the Steel City for this game, but the next best place to watch is at NYC’s Steeler Nation headquarters. Pack your Terrible Towel and swing by.

Pinnacle Pizza

We finally got a chance to taste John’s of Bleeker Street, after several attempts and refusals to queue around the block for pizza. So many people have told us that John’s is pinnacle pizza and yesterday we decided to see what the fuss was about.

I might be about to say something controversial:

It was a solid pie, but I found it to be just OK. The sauce was sweet and the crust was a bit flimsy for my liking. Above average for sure, but definitely not worth the hour-long wait in the rain.

There is better pizza in NYC, even in the Village. For my money, Joe’s Pizza around the corner on Carmine remains the best slice I’ve tasted anywhere.

A group of people are gathered outside John's Pizzeria, which has a red awning stating No Slices.

The Pennsylvanian

Amtrak 42, also known as The Pennsylvanian, runs from Pittsburgh to New York City. When possible, we love traveling by train. It’s a slower pace than flying and allows for taking in the passing landscapes in a way traveling by car does not.

A black and white photo of an Amtrak train car with visible windows and detailing is shown on a railway track.A snowy railway track runs through a wintery landscape with leafless trees.A person gazes out a train window at a snowy landscape with distant hills.A view through a train door window shows railway tracks and a station platform outside.

Product Thinking in Newsrooms

New to me: the News Product Alliance, a nonprofit that supports product professionals in newsrooms with the goal of elevating the product practice and expanding the diversity of product thinkers in decision-making roles at news organizations.

Our vision is to empower the news industry with a new generation of diverse leaders – News Product Thinkers – who have the empathy and know-how to build resilient news organizations, deliver quantifiable business results, and rebuild trust by ensuring we truly serve our communities.

This is a worthwhile cause. I hadn’t thought about how product thinking might play a role in the future of journalism, but it makes complete sense. Grounding media strategy in product foundations and understanding desirability, viability, feasibility and usability (through a constant lens of journalistic integrity) may just be a winning playbook to breathe much-needed life into the industry.

My Favorite Records of 2025

What a year it’s been for music! There have been so many awesome records released this year and it’s been extremely difficult narrowing this list down to my ten favorites. So hard, in fact, I’ve included five honorable mentions at the end. Please take no pretense or judgement in these choices, they are simply the albums released this calendar year that I connected with most. Without further ado and in no particular order, here are my favorite records of 2025.

Sunshine and Balance Beams by Pile

I know these are in no particular order, but this record may be favorite of the year. It’s definitely my most played record. The songwriting on this one is just impeccable. Pile brings an intensity and sharp edge to their performance, but the melodies and lyrics are just as solid as the musicality. They’ve been around for a long time, but this record was my gateway into their back catalog, which is also very good.

Glory by Perfume Genius

Glory is what happens when amazing musicianship meets smart & evocative songwriting meets unique production. Seriously, listen to this one with headphones. Not airbuds, but really good headphones. You will hear layers upon layers of dynamics that seem to surround in 360º. And the voice. It’s a thing of majesty.

Ego Death at a Bachelorette Party by Hayley Williams

I never got into Paramore. I think I just missed them when they were doing their thing back in the day. Williams was the frontwoman for that band, but I can’t really hear much Paramore influence in these songs. And these songs are fire. Eighteen of them and not one is a dud. My favorite track is True Believer. If you haven’t seen her performance of this song on Jimmy Fallon, check it out.

The Future is Here and Everything Needs to Be Destroyed by The Armed

This record is shot out of a cannon. One hundred miles an hour from start to finish. The Armed doesn’t have much in common with bands like Refused or At the Drive-In, but the first time I heard this record I had the same feeling I had when I heard The Shape of Punk to Come or In Casino Out back in the day. It feels like they’re earnestly pushing forward with something important and new with these songs.

Highwalllow & Supermoon Songs by Saintseneca

Have you ever had that weird feeling after you spin a new record for the first time and it feels like it’s one that’s been in your collection forever? Not it a trite or unoriginal way, but like when your nose catches a scent of something memorable from your past and transports you back there instantly, subconsciously. That’s what Highwalllow & Supermoon Songs feels like to me. It’s folky and yodely, but in a head-noddin’ way. Really beautiful mandolin & guitar melody lines layer themselves under shaky & pained vocals. There are some seriously great songs on this record.

Essex Honey by Blood Orange

I drove to the beach last September. It was a spur of the moment add-on to a work trip that had me in New Jersey anyway. The excursion to the shore was an occasion to meet up with some good friends from high school, who were all remarkably in town from disparate areas of the country for disparate reasons. The hang was spontaneous and real. There was 30 years of history among us. There were intoxicants. There was a seafood boil. There were memories. We shared laughs and tears. As the sunset brilliantly over the bay, someone put on this record and I lost my shit. It was the perfect vibe for that moment. Mellow, relaxed, orchestral. Deeply layered. Intense. Familiar but fresh. A fantastic record to enjoy with the ones you love.

SAYA by Saya Gray

There’s something about Saya Gray’s voice that I connect with. It has a unique texture. It’s rhythmic in a cool way. The songs on SAYA bring together acoustic artistry and digital production that create a sound that pulls you in and keeps you in from top to bottom. The melodies are wandering, from joyful to solemn, and they take you on a journey to someplace different from where you started listening.

Something to Consume by Die Spitz

It’s the year of our lord 2025, but the 90s are alive and well. The songs on this record from Die Spitz sound like they could have been performed on the stage at one of the early Lollapallooza tours. Simply put, these women shred and this record is one of my favorites released this year.

LOTTO by They Are Gutting a Body of Water

I don’t know much about They Are Gutting a Body of Water and I can’t remember how I heard about this record, but I love it. It’s so different. Some songs are noisy and experimental, some songs have hints of pop laced throughout. I hear something different each time I listen, and to me that’s the sign of a great record.

45 Pounds by YHWH Nailgun

This record is insane. I’ll admit, after Justin recommended it and I first listened, I wasn’t totally into it. But after a few more listens I was fully on board the YHWH Nailgun train. I’ve never heard anything like this before. Complex time signatures, guitar synth, roto toms and some of the most guttural/spastic vocals make for a truly unique sound.

Honorable Mention:

Freedom of Missing Out

The ringer was off, but the sudden vibration was jarring. It was the fourth such vibration in as many minutes. The buzzing phone, lying face down on my desk sent tremors through my forearms as those muscles powered keystrokes from my hands.

This particular notification was a mother on Adeline’s soccer team alerting the team chat app that her daughter wouldn’t be at training that evening. The three previous notifications included a retail store marketing an upcoming sale, a mention from Mastodon, and a text message from my health provider requesting feedback from a recent visit.

Four disruptions in four minutes, my phone had become an unforgiving foghorn. These four minutes were not a one-time exception. Never-ceasing notifications had become the rule – my reality – over time. Once deliberate and discerning with the tentacles I allowed to dictate my attention, my guard had eroded and they were slipping through like seepage.

I’m not sure what it was about these four notifications or this particular four minute window, but they created an awareness toward how these FOMO-driven flechettes have been impacting my presence with and focus on the tasks, ideas and people immediately before me. I noticed myself feeling splintered in this moment. Pulled apart. Traction lost.

In this instant of self realization, I opened the settings on my phone, disabled all notifications except for text messages and phone calls from my immediate family, and saved these changes as a custom focus option I now call Mental Hygiene. This has been my default in recent weeks and it’s improved my quality of life greatly.

FOMO – or fear of missing out – is an interesting cultural abstraction. Technology has conditioned us for speed, constant reachability and the need to always be aware of the latest updates, otherwise we’re left behind.

But filtering out unwanted noise is not being left behind. It is prioritizing attention on what matters. It’s protecting a level of focus that becomes rarer with each new notification and version update.

We should not fear of missing out. Instead, let’s normalize a freedom of missing out. A freedom to let the insignificant and immaterial slide into the ether unnoticed. A freedom to be bored or reflective. A freedom that honors stillness and slowness. A freedom that empowers a focused mind, time spent with meaning, and whole presence in any given moment.

Old Graybeard Strikes Again

Yesterday I laced up my running shoes and toed the line at the Nittany Valley Half Marathon. It was my first race since March 2024 and I was very intrigued to find out if these old bones still had some race left in them. Turns out, they do and I’m stoked on my performance.

Before we get into the race itself, a bit about why I chose to run this particular event. You may remember that my son is a first year student at Penn State. Well, the start and finish line for the Nittany Valley Half is basically across the street from his dorm, so this was really just a great excuse for me to get up early, drive a few hours to University Park, run 13.1 miles, watch the Steelers game with him over an extended lunch, and then drive home. It turned out to be the perfect day.

When I signed up for the race back in October, I had no expectations for pace or time. I just wanted a goal & event to strive for that might help me get back into a training regimen. As I stood at the starting line yesterday, I reaffirmed to myself that there were no expectations and I gave myself permission to run strong & run with curiosity.

The airhorn sounded and we were off. The big dawgs took off and quickly separated themselves from everyone, probably running sub-6 pace. This wasn’t my first rodeo, so I knew the importance of not starting off too fast. I settled into a comfortable 8:30 min/mile pace and felt great over the first mile. I maintained that pace over the first 5k and felt I could drop the hammer some more, but remembered there were still 10 miles to go, so I stayed solid at 8:30 min/mile.

I ran miles 4 to 7 with a young kid, who couldn’t have been older than 15. Must’ve been his first race because his family and friends seemed to be following him throughout those miles, cheering on teenager Adam at each opportunity. He started sucking wind between six & seven (see what I did there?) so I dropped him. Hope the young buck finished strong.

I started to feel some fatigue between mile 7, and wondered if may have gone out too fast. This course saves the hills for the final few miles and I decided to go big or go home on the first significant climb at mile 9. Being a trail runner, I think the hills are where I tend to shine. I’m not the fastest on the flats or downhills, but I can crush a 10% incline. So I went for it on the mile 9 climb and picked off about 10 runners struggling with the elevation.

As I neared the top, legs burning & lungs pulsing, I questioned what I had done. I was really feeling it with 5k left. Cresting the hill, I saw the semblance of an angel. This angel took the form of a woman working an unofficial aid station, handing out orange slices to runners. Yes! Just what I needed to power me through the last 5k. I dipped my hand into her Tupperware and retrieved the glory.

Four mandarin wedges and I was back to life.

By mile 11, I started picking up the pace into the sevens. I knew there was one major climb left at mile 12 that could be my opportunity to jump some more places. I was right. The course gains about 200 feet of elevation over the last mile. That’s nothing for a trail runner, so I turned it on and must’ve picked off nearly 20 runners on that climb. The most memorable moment of the race for me came at the top of that final climb, when a course official yelled out, “Hell yeah graybeard! Crushin’ it! Way to go!”

Approaching the finish, I spotted my son in the crowd and got to give him a fist-bump as I approached the line.

I crossed the finish line with an official time of 1 hour, 45 minutes and 8 seconds – which translates to an overall pace of 8:07. Having had no expectations at the start, I’m super happy and proud of this effort, particularly being able to run based on feel and finish strong.

On Snow Days and Simple Joy

We got about four inches of snow overnight and the roads are awful so it’s a snow day – er, “flexible instruction” day – for my youngest. Instead of being outside sledding, building a snow man or working with the neighborhood kids to create an igloo, she will be tethered to her iPad taking Zoom calls with her classmates and teacher for the majority of the day.

Of course we’ll make some time to get outdoors and do a few of those things today, but I’m sad that this generation of kids will never wake up to the unexpected magic of a true snow day. That elation when you open your eyes in the morning and look out the window to see a white blanket covering everything and learning that school is closed. The whole day ahead with anything possible.

Simple joys like this are receding from childhood and I’m not sure the digital equivalent is comparable. As parents, we should work to keep simple joy in the lives of our children.

This Old Brown Belt

I’ve only ever owned one belt. It’s an unremarkable belt. Brown leather, about two inches wide with a weighty, minimal brass buckle. I wear it with everything. Brown pants, black pants, blue jeans, whatever. I even have a couple pairs of shorts with belt loops and I wear it with them.

I used to be a bit heavier. When I started running a lot about 10 years ago, the weight poured off and I ran out of holes on the belt. Instead of getting a new one, I just punched a couple more holes into the worn leather and kept on wearing it. I’m not sure why I didn’t go get a new belt. I just didn’t think to.

Getting dressed yesterday it dawned on me that I can’t remember when or where this belt entered my life. I have absolutely no recollection of acquiring it. If I had to guess, it’s probably a belt my mother purchased for me during one of her back-to-school outfitting sessions when I was a teen. So, middle school school probably.

Definitely longer than my kids have been around. Longer than I’ve known my wife.

It’s a versatile belt. My style has evolved over the decades from adolescent punk rocker to middle-aged professional and this belt has ridden my hips the whole way. It serves casual and formal situations alike.

I think about this belt sometimes when I’m standing in a store surrounded by things that are designed to be replaced. There’s something radical about an object that refuses obsolescence by simply continuing to work.

This belt has disappeared into total utility, earning the right to become invisible yet so integrated into my life. I forget it’s there, but can’t imagine a life without it.

Employee-Facing Apps Don't Need to Suck

I’ve been heads down at work for the past several weeks rolling out a significant operational change (supported by new technology) to a segment of pilot stores in our retail fleet. This rollout required me to visit stores on both coasts listening for feedback, observing things that need to be improved and iterating quickly to deliver value in near-realtime. It’s been invigorating and has brought back to the surface all the elements I love about product management as a practice!

Ultimately, the problem space we’re operating in is this: How might we make the products in our stores easier to find for our employees and our customers?

The big change we are attempting to deliver is the introduction of product location data in-store. It’s a big, gnarly problem to solve for a legacy co-op like REI, mainly due to the extreme variability in our store layouts. If you’ve been to more than one REI, you know that some locations are in historical buildings – an old train station in Denver, for example – while others inherit a simpler big-box & strip mall retail feel. This variability in warehouse size & organization, combined with diverse floor sets across markets, create complexities that make standardizing a process and delivering tech that works across all locations extremely difficult.

One store workflow this new product location data will help improve is the sales floor restocking process. For the first time at REI, we know how many units of a SKU are on the sales floor, how many units are in the warehouse, and where those units are in the store. My team is also ingesting several data elements from our Visual Merchandising team and we wrote a machine learning algorithm to forecast a Target Sales Floor Quantity for every SKU in the store.

So with the raw location data and the algorithm telling us what should be on the sales floor, we were able to develop a new restocking tool in REI’s employee mobile app (Ascent) that is centered around one key hero metric: Sales Floor Percent Stocked. Store employees can now get a real-time snapshot of their sales floor stocked rate, along with a prioritized list of products that need to be restocked, on their mobile devices. This is a big step forward for our store teams.

One of the things I’m most proud of related to this pilot rollout is the feedback we’re getting from users about the Ascent features. Because we lean into co-creation mindset, the product team was able to deliver an initial version that delighted store teams out of the gate and we continue to iterate as we learn more about usage. The Ascent team obsesses over quality and store employee experience, and I think that’s evident in the product we deliver. I mean, tell me this is not one of the most elegant employee-facing app interfaces you’ve ever seen.

A series of 4 mobile app mockups

Employee-facing apps don’t need to suck. The Ascent team is lean: 1 front-end engineer, 1 back-end engineer, 1 QA analyst, shared product designer, shared product manager (me). The lean-ness of the team presents some hurdles, but it also affords us the ability to take both an an agile approach that prioritizes speed-to-market and an artisanal approach that prioritizes craft. I believe this mode of operating is our sweet spot.

As we enter REI’s holiday code freeze, we’ll be hands off on production changes but we’ll be working hard behind the scenes on the next version of Ascent (ETA January) that will power location data enablement across the enterprise.

A Fully-Present Participant in Reality

I’ve been thinking a lot about attention. My attention, primarily, but also our collective attention and where we direct it in the world.

Like time, attention is a finite resource. But unlike time, we can never run out of attention. There is a never-ending supply until we breathe our last breath. The rub with attention, however, is that even though we have an unending supply, we can only ever fully dedicate it to one thing at one time. This creates a distinctly different scarcity from time. Where time has a scarcity of depletion, attention has a scarcity of distribution.

In every moment, we make attention-allocation decisions. These decisions require active engagement with the world around us. Our reality. You can’t save attention for later. You can’t bank it or invest it or set it aside. You can only practice directing it more intentionally in each moment.

Our world is now designed to make these decisions of direction for us. The notification that pulls us away from conversation. The infinite scrolling that captures twenty minutes we didn’t intend to give. The autoplay that queues up the next video before we’ve processed the current one.

Our world has evolved to be hungry for attention. It’s the capital of our modern times. It wants to train our attention into patterns. It wants to colonize the practice of attention itself, to make fragmentation feel normal.

What if we approached attention differently? Not as a resource to be managed or extracted, but as a practice to be cultivated? What if we chose the here and now over the distant and digital? What would change if our attention was not an opportunity to monetize, but an opportunity to be fully here in this moment?

Being fully present means making intentional choices about where attention goes. Let’s choose to pay attention to the things that help us become fully-present participants in our shared reality.

An Open Letter to Shaler Area School District

The following is an open letter to Shaler Area School District superintendent Bryan O’Black and the district’s board of directors regarding the closure and eventual sale of Shaler Area Elementary School. It was delivered via email on Tuesday, September 30, 2025, but I am posting here for transparency and in case anyone else from the community wants to send a similar note. Feel free to use this as a template for your own communication.

TO: oblackb@shalerarea.org, tunstallj@shalerarea.org, phillipse@shalerarea.org, dunne@shalerarea.org, burnj@shalerarea.org, kresse@shalerarea.org, machajewskij@shalerarea.org, petrancostad@shalerarea.org, kwiatkowskia@shalerarea.org, saullet@shalerarea.org, tresslerj@shalerarea.org
FROM: jeffrey@inscho.org
RE: Community Forum Follow-Up

Dr. O’Black and SASD Board Directors —

[Redacted first paragraph with personal identifiable information]

Thank you for sharing the information about the transition to a K-5 elementary education model at last evening’s Community Forum. I appreciate the transparency and vulnerability as you addressed questions from a naturally emotional audience.

I personally support this educational recommendation for the students of the district.

My wife and I are concerned, however, about the future of the SAES property. My home is one of approximately 30 residences that abut the SAES grounds, and one of more than one hundred within a quarter mile radius of the school.

As you know, the 22 acres upon which the school stands provides a lot of benefit for neighbors and the surrounding community. People gather, practice athletics, exercise, socialize and grow relationships with their neighbors on those grounds every day. I want to ensure some aspect of that remains when SAES is gone, while also generating much needed funds for the district to reinvest in our children’s future.

My intent with this note is not to add to the emotional responses, but recommend the board take a measured and thoughtful approach when considering the sale of the property. This may include:

  • Adding a work stream for the responsible sale of SAES property. I think the work stream approach for the transition is smart and I’ve seen this be effective in private sector change management. Unless I missed it in the presentation last evening, there is not currently a work stream identified for the sale of the property. I recommend that one be created, noting the impact to hundreds of families in close proximity to SAES.
  • Engaging neighbors for feedback and vetting of potential buyers. The sale of the Jeffery Elementary property several years ago set a precedent for the district’s active collaboration with community to facilitate a real estate transaction. I recommend a steering committee of neighbors be engaged to help identify viable & appropriate buyers for the land under shared goals of creating a lucrative sale for the district and a community-based plan for the property’s future.

I am willing, able and interested to volunteer or partner in any capacity to help make this a win/win for the district and the Scott Avenue community the district serves. Thanks again for the openness.

Respectfully,
Jeffrey Inscho

Connectivity Isn't Connection

The WiFi unexpectedly went out at my house last Friday. It was completely random — working fine one minute, then zero connectivity the next. I restarted my router a few times and checked all my connections. No luck. I couldn’t spend much time troubleshooting because I was on a deadline for work, so I left the house and worked the remainder of the day from a neighborhood coffee shop.

The technical issue that brought down the WiFi isn’t important. What’s important is that it was something I couldn’t fix myself and the provider needed to send out a technician to resolve it. The extra-important part is that they couldn’t put us on the schedule until the following Tuesday. This meant we’d have no internet at home for five days.

As an elder millennial, the thought of an offline extended weekend excited me. I remember well, and often long for, pre-internet living. This wasn’t the case for my 13-year-old who lives on YouTube or my 18-year-old ESPN freak who was on his way home from Penn State (they were on a bye) to visit for the weekend.

What transpired over those few offline days was special. Yes, our phones still had cellular connections, so we weren’t completely disconnected. But lack of WiFi meant our laptops remained closed, our tablets untouched, and our smart TVs dark.

Instead, we spent quality time together, mostly outside. We built a fire. We made margaritas. We took a few family walks with the dog. We cooked a Sunday football feast and watched the game using an antenna. We looked each other in the eye as we talked, and it was nice.

Those five days reinforced for me that life feels richer when I’m not constantly plugged in. Sometimes absence can create space for much needed presence. When Tuesday came and the technician completed his work, I was almost reluctant to reconnect because I now realize the connectivity I’d been missing wasn’t the WiFi at all.

Turn Off the Internet

Big tech has built machines designed for one thing: to hold your attention. The algorithms don’t care what keeps you scrolling. It could be puppy videos or conspiracy theories about election fraud. They only care that you keep consuming. And unfortunately nothing keeps people engaged quite like rage.

The executives at these companies will tell you they’re neutral platforms, that they don’t choose what content gets seen. This is a lie. Every algorithmic recommendation is an editorial decision. When YouTube’s algorithm suggests increasingly extreme political content to keep someone watching, that’s editorial. When Facebook’s algorithm amplifies posts that generate angry reactions, that’s editorial. When Twitter’s trending algorithms surface conspiracy theories, that’s editorial.

They are publishers. They have always been publishers. They just don’t want the responsibility that comes with being publishers.

For years, these companies have hidden behind Section 230 protections while operating more like media companies than neutral platforms. They’ve used recommendation algorithms to actively shape what billions of people see every day, then claimed they bear no responsibility for the consequences. It’s like a newspaper publisher claiming they’re not responsible for what appears on their front page because they didn’t write the articles themselves.

We need to be honest about what these algorithms are doing to our democracy. They’re not just amplifying existing divisions, they’re creating new ones. They’re not just reflecting polarization, they’re manufacturing it. Every time someone opens one of these apps, they’re being shown content specifically chosen to provoke an emotional response. That’s not neutral. That’s manipulation.

This isn’t a technology problem. This is a business and choice problem. These companies could change their algorithms tomorrow to prioritize accuracy over engagement, community over conflict, human wellbeing over profit. They choose not to because extremism is more profitable than moderation.

The solution isn’t to ask nicely for these companies to do better. We tried that. The solution isn’t to hope users will abandon these platforms en masse. That won’t happen as long as the network effects keep people trapped.

The solution is regulation. Real regulation. Not the performative theater we’ve seen in congressional hearings, but actual laws with actual consequences.

We need algorithmic transparency. These companies should be required to disclose how their recommendation systems work and what content they’re amplifying.

We need algorithmic accountability. When an algorithm recommends content that leads to violence, there should be consequences. And we need algorithmic choice. Users should have the right to see chronological feeds, not just algorithmically curated ones designed to manipulate their emotions.

Most importantly, we need to end the liability shield these companies hide behind. If you’re going to operate as a publisher, making editorial decisions about what content gets amplified, then you should face the same legal responsibilities as any other publisher.

Turn off the internet. Or fix it. Those are the only choices we have left. The time for hoping these companies will self-regulate is over. The time for treating algorithmic manipulation as an inevitable part of modern life is over. We know what these systems do. We know who they hurt. The only question left is whether we’re going to do something about it.

Reality Check

Things feel heavy right now. The headlines are grim, the discourse is toxic, and each day seems to bring fresh reasons for despair.

I try to stay optimistic underneath it all. It’s hard. But here’s what I’ve come to realize: optimism isn’t some fluffy feeling I can summon by thinking happy thoughts. It’s a decision. A daily choice to notice what’s actually happening around me.

The real world is still functioning and there is good happening within it. People are still fixing bikes, making coffee, helping their neighbors, creating things with their hands. The static of everyday life – messy, imperfect, beautifully human – keeps crackling along.

You want to know where hope lives? It’s in the fact that someone still grows the tomatoes you buy. That baristas remember how regulars take their coffee. That strangers still help push cars out of snow. That construction workers show up every day to build things that last.

I’m paying attention to the small stuff that works. Noticing the crossing guard who waves at kids every morning. The postal worker who knows which packages need careful handling. The mechanic who just fixed my Jeep for a fair price and didn’t try to screw me over.

Most people are decent. Most systems, despite their flaws, still function. Most problems get solved by people showing up and doing the work, quietly, without fanfare.

We can’t ignore the big problems. But we must remember that they exist alongside a million small things that are going exactly right. The world isn’t broken – it’s complicated. And complicated includes both the disasters and the daily miracles.

The Next Chapter

Tomorrow we will get up early and drive you off to college. The car is mostly packed, except for some last-minute items you’ll grab in the morning.

I’ve been thinking about time a lot in recent days. Not in an abstract way, but in a very concrete sense. This website has been chronicling your journey since before you could hold your head up, and today I found myself scrolling through years of posts like flipping through a diary that spans your entire life.

There’s the announcement of your arrival in 2007, when I was so new to fatherhood that I was still figuring out how to hold you properly. Your first Father’s Day, when you were barely a month old and I was already marveling at how completely you’d changed everything. Then years of football games, dude’s days, graduations, milestones both big and small. All of it archived here, a digital scrapbook of watching you grow from that tiny infant into the young man you are today heading off to study journalism.

As you head into this next chapter, I want to share some thoughts – not as the guy who’s been writing about your life for eighteen years, but as someone who cares deeply about how the next eighteen turn out.

Be yourself. This might be the last time in your life you get a completely clean slate. Nobody at Penn State knows the Elliott from high school or the Elliott from middle school or the kid who used to catch snowflakes on his tongue. You get to decide who you want to be, how you want to show up, what parts of yourself you want to emphasize. That’s both liberating and terrifying, but lean into the liberation. The world needs your particular brand of thoughtfulness and curiosity.

Try new things. College is basically a four-year experiment in being human, and the best experiments involve trying things you’ve never done before. Take that dance class. Join that club that sounds interesting but weird. Order something off the menu you can’t pronounce. Say yes to invitations that make you a little nervous. Great discoveries happen when you venture outside your comfort zone.

Find your people. You’re going to meet hundreds of people in the next few months, and you don’t need to be friends with all of them. But pay attention to the ones who make you feel more like yourself, not less. The ones who laugh at your jokes and challenge your ideas and seem genuinely interested in what you have to say. Some of the most important relationships of your life might start in a dorm hallway or a dining hall line. Choose wisely – you become who you hang out with.

Call your mother. And not just when you need something. She’s going to miss you. Hearing your voice — not just reading your texts – means more than you know. Call when something good happens. Call when something frustrating happens. Call when nothing much is happening at all. And yes, call me too.

We have your back. This one is important: independence doesn’t mean isolation. There’s going to come a moment – maybe several moments – when you’re overwhelmed or confused or just need someone to remind you that you’re capable of handling whatever you’re facing. Lean on the core four. That’s what we’re here for. Not to solve your problems, but to remind you that you have the tools to solve them yourself. And if you don’t have the tools yet, we’ll help you find them.

Have fun. But not too much fun. You know what I mean.

As I write this, I keep thinking about that first Father’s Day post when you were barely a month old. I wrote about how surreal it felt to suddenly be responsible for this tiny person, how the weight of fatherhood was both overwhelming and motivating. Eighteen years later, that feeling hasn’t gone away – it’s just evolved. Now instead of protecting you from falling off the changing table, I’m watching you prepare to launch yourself into the world.

The difference is that now I have eighteen years of evidence that you’re going to be just fine. More than fine. I’ve watched you navigate challenges with thoughtfulness and grace. I’ve seen you stand up for what you believe in. I’ve witnessed you treat people with kindness and respect. I’ve watched you pursue your interests with genuine passion.

Tomorrow we’ll jump in the car and make the drive to State College. We’ll carry your boxes up to your room, help you get settled, and then – probably after lingering longer than you’d prefer – we’ll drive home to a house that feels a bit smaller. But this is the way it is meant to be.

Now I’m handing the metaphorical pen to you. You’re the author of the next chapter in this story that started eighteen years ago and I can’t wait to watch you write it.

Letter Club

Letter Club, a new project from Naz Hamid and Scott Robbin, looks very cool. From Naz’s announcement post:

Not physical letters, but digital letters that arrive with traditional mail’s rhythm. It’s a private group newsletter that everyone contributes to and receives. It’s intentionally slow, purposeful, and deeply gratifying — a low-stress, high-signal way to stay connected that creates meaningful moments in a social world dominated by drive-by likes and fleeting attention.

I love this concept and I’m thinking of a number of cool topics worth exploring in this small group format:

  • A record club where we share new additions to our collections
  • An adventure club that shares highlights and recaps of running, cycling, hiking or climbing endeavors
  • A BBQ club focused on smoker & grill experiments and recipes

If one of these ideas resonates with you, hit me up. Awesome stuff, Naz and Scott!

Update: I created a club called Get in My Earholes that asks the question, “What’s the best record you’ve added to your collection recently?” Feel free to join the club…first letter goes out on 8/9 and then every 2 weeks after that.

Jameson - line (pause) line

A friend reached out the other day asking if a self-released EP my band put out back in the day was streaming anywhere online. It was not, so I uploaded it as a playlist to YouTube.

Released in late 1999, line (pause) line was the first and only recording we put out into the world. We toured a bit supporting it opening for bands like Midtown, The Juliana Theory, Further Seems Forever and the like, and I have some amazing memories from this period of my life.

I haven’t listened to it in ages, and thought I’d cringe a bit upon hearing it, but I’m cringing less than expected. It actually brought a smile to my face and unlocked those memories once again.

Let me know if you want the mp3 files and I can email them to you.

Ebb + Flow

I’m sitting here at my laptop for what feels like the first time in weeks, and it feels good. Really good. Like returning home after being away for too long.

The past few weeks have been a whirlwind. Elliott graduated high school. One chapter closing, another opening. We threw him a graduation party that seemed to take over our entire lives for a month. Planning for 100 people at our house, coordinating catering, setting up tents, worrying about weather. The setup was exhausting, the teardown even more so.

But when it was happening? Pure magic. Watching Elliott surrounded by friends and family, seeing the pride on everyone’s faces, feeling that collective celebration of this milestone – it was everything we hoped it would be and more.

Between the party planning, family travel, and an unusually demanding stretch at work, writing this site took a temporary backseat. This site sat here, patient and waiting, while life demanded my full attention elsewhere. And you know what? That’s exactly how it should be.

There’s something extremely natural about the ebb and flow of creative practice. Some seasons are for output, when thoughts are flowing and the words come easily. Other seasons are for input – for living, experiencing, gathering the raw material that eventually becomes the next wave of posts.

I used to feel guilty about the quiet periods. Like I was failing some invisible obligation to feed the algorithm, to maintain momentum, to stay visible in the endless scroll. But that’s the beauty of owning your own corner of the web. It doesn’t demand daily feeding. It doesn’t punish you for taking time away. It simply exists, ready for whenever you return.

This space has become something I didn’t expect when I started writing here: a refuge. A place where I can think out loud, process experiences, and document the moments that matter. It’s here when I need to work through something complex, celebrate something meaningful, or simply reconnect with the practice of writing.

Tonight, sitting here after being fully present for graduation ceremonies and family celebrations and work deadlines, I’m grateful for this patient digital home. I’m grateful for the rhythm that allows for both busy seasons and reflective ones. And I’m grateful that some things in our hyperdigital world still move at human speed.

This Site in Perpetuity

Not to get morbid, but turning 47 yesterday started me thinking about the persistence and legacy of this site if I were to suddenly get gone. One of the main purposes of StaticMade.com for me is to leave a public mark or a detailed record of my time, thoughts and consciousness while on this planet. How might I ensure it persists if something unforeseen happens?

Coincidentally today, Manton (founder of Micro.blog, the platform I use to publish Static Made) posted some information about his policy on scenarios of subscription lapses and untimely death:

If you have ever paid for hosting with us, and you haven’t violated our terms of service or community guidelines, we keep your blog online forever, even after you’ve stopped paying for your subscription.

I think this is a very proactive and generous policy. So as long as there is a plan for domain management, the site should remain online in perpetuity. Thanks Manton!

Forty-Seven Things

I begin my 48th trip around the sun today, so here is a non-exhaustive list of 47 things I’ve learned during those 47 orbits.

  1. Static made old radio.
  2. Be here now. This moment is the only one you can truly inhabit.
  3. Put the phone down. The best conversations happen face-to-face.
  4. Quality over quantity, always. Fewer, better things make life richer.
  5. Your body knows more than any smartwatch can. Listen to it.
  6. Progress isn’t always about moving faster or going farther.
  7. Sometimes the best way to move forward is to leave things behind.
  8. Eat as low to the ground as you can.
  9. Pizza and bagels are just better in New York.
  10. Never drink so much at night that you ruin the whole next day.
  11. People matter more than protocols, and protocols matter more than platforms.
  12. Relationships require effort.
  13. If the music is too loud, you’re too old.
  14. You should not enjoy the music your kids listen to.
  15. Seek out conversations with the elderly. Their perspective will educate you.
  16. Seek out conversations with children. Their perspective will energize you.
  17. Read books. Real ones. Feel the pages. Breathe in the binding.
  18. Depth almost always beats breadth.
  19. Chaos is constant. Exploit it.
  20. Living well is about progression, not perfection.
  21. Everything fades.
  22. Grief doesn’t last forever. It dulls over time.
  23. There is a difference between pain and discomfort. Learn to deal with each uniquely.
  24. Pain caves are mental constructs. You can choose to leave them.
  25. Small, consistent choices add up to big changes over time.
  26. Running can be meditation in motion.
  27. It’s OK to be bored. Let your mind wander. It may lead to something creative.
  28. Spend at least one hour a day outside.
  29. There is no such thing as bad weather.
  30. Get sunlight into your eyes as quick as you can in the morning.
  31. Avoid productivity as performance.
  32. Take notes, but don’t document everything.
  33. Take photos, but not selfies.
  34. Use the appropriate tool for the job.
  35. Outcomes over outputs.
  36. Don’t just do a thing. Do the right thing.
  37. Technical debates often obscure the more important human questions.
  38. Own your content. Put it on your own domain. Leave a digital legacy.
  39. A good leader doesn’t create followers. A good leader creates more leaders.
  40. Embrace both/and thinking instead of either/or battles.
  41. You are not your profession. Work is a means to an end, not an identity.
  42. Rise early. Get an edge.
  43. Check in on the news once, maybe twice, per day. Any more than that is not helpful.
  44. Attention is your most valuable currency.
  45. Tip well.
  46. Listening is vastly more important than speaking.
  47. Learn to be comfortable in silence and solitude.

Sunday Service

A church on a hill

For some people, attending church on Sunday morning is the spiritual space they need in their lives. I have never been one of those people, but I am someone who needs quiet, reflection and beauty to feel spiritually fulfilled. I find my spiritual space in the nature.

This morning, as the church bells atop North Park rang to signal 8am, I started out on the Green trail. It was foggy and humid, but once I got into the woods, the fog added a layer of mystery to the familiar trail.

A wooded trail with a green blaze on a tree

As I moved from the Green trail to the Orange trail, I passed a father and young son just starting out on a Father’s Day hike. They were the only two humans I’d see on the trails this morning.

I love solo runs like this. They ground me in a way I presume church or religion does for others. I listen closely to the sound of my breath and the non-rhythms of my footfalls. My mind wanders wherever it wants to wander, much like my body in these trail running moments.

After an hour or so in this zen-like state, I emerged from the woods into the church parking lot refreshed, aware and at ease — a spiritual space those now entering the church will likely have in about an hour.

A Different Kind of Ultra

It’s been several months since I stopped using a smartwatch to track health and exercise metrics, and it’s an understatement to say this simple act has fundamentally altered my mental state in the best possible way. The shift has completely changed my perspective on the purpose of maintaining good health.

Before I made the switch, I could classify my metrics gathering into two buckets:

  1. general life metrics like sleep quality, resting heart rate, and daily steps
  2. workout metrics like pace, weekly miles, and elevation gain

My assumption going into the experiment was that the general life stuff would be easier to let go of than the workout metrics. But to my surprise, I don’t miss the exercise metrics at all.

In fact, not having pace and miles strapped to my wrist – or the pressure to stack miles week over week – allows me to be more present when I’m out there on a run or ride. Not knowing exactly how fast I’m pacing lets me truly listen to my body for cues about when to go harder or when to back off. I can feel my fatigue in greater fidelity, if that makes sense.

For example, I wasn’t feeling 100% after starting this morning’s run, so I decided to power hike the steep inclines of North Park’s South Ridge. In that moment, I thought to myself, “You would never let yourself hike these hills if you had pace on your wrist.” Hiking would slow down my overall pace too significantly.

It’s liberating to be able to run fast when I want to and throttle it back when I feel like I need to. Similarly, it’s refreshing (and sort of weird) to have no idea exactly how far I’m running.

When I returned home from this morning’s run, Jilly asked how far I ran.

“I’m not quite sure,” I told her. “I ran through the woods for about an hour and fifteen minutes, so that’s maybe six or seven miles, but I don’t know for sure.”

She didn’t quite understand why I would run if I wasn’t paying attention to how far I ran.

I think all of this boils down to the phase of life I’m currently in. I’m getting older and I’m okay with that. I’m not chasing paces anymore. I’m not chasing mileage volume. I’m not putting pressure on myself to progress at all costs. I don’t get upset if life gets busy and I don’t have time for my daily run. There are no ultramarathons on my docket.

Things are different now.

These days I’m chasing experiences – I want a unique one with each outing, and that’s only possible if I am fully present during each outing. These days I’m chasing future experiences and a level of fitness that will keep me on this planet for a bit longer so someday in the not-too-distant future I can be active with my grandkids.

That’s a different kind of ultra, but it’s the one I’m training for these days.

A Dream for the Web

I dream of a web that’s small and strange and wonderful. Where personal websites grow like gardens – each one unique, crafted by hand, reflecting the beautiful weirdness of its creator. Where the web feels big because it’s made of small, individual voices.

I dream of a web where people own their words. Where our thoughts live on our own property, not rented from a company that can disappear voices on a whim. Where writing exists because you have something to say, not because the appetite of the algorithm demands it.

I dream of a web where linking is loving. Where hyperlinks have power, where blogrolls make comebacks, where discovery happens through human curation rather than manipulation by machines. Where following a thread of links can lead down rabbit holes of genuine fascination.

I dream of a web that respects our attention. Where websites load quickly because they’re not bloated with tracking scripts and surveillance infrastructure. Where reading an article doesn’t trigger an onslaught of analytics events and cookie consent banners. Where the interface serves the content, not the advertiser.

I dream of a web that’s accessible to everyone – not just those who can afford the latest devices or fastest connections. Where sites work on old phones and slow networks because the creators remembered that the web is for everyone, not just the privileged.

I dream of a web where communities form around shared interests rather than shared platforms. Where discussions thrive, where posts feel like letters from friends, where feeds let you choose your own reading rhythm instead of surrendering to an infinite scroll.

I dream of a web that’s built by humans for humans. Where the goal isn’t to automate away human expression through artificial intelligence, but to amplify the unique perspectives that only humans can offer.

I dream of a web that moves at human speed. Where conversations unfold over days and weeks instead of milliseconds. Where depth matters more than virality, and reflection is worth more than reaction. Where you can disappear for a month and come back to find your community still there, still talking, still caring.

I dream of a web where silence is golden. Where not every moment needs to be documented, shared, or optimized for engagement. Where digital sabbaths are respected, where being offline isn’t a productivity failure, where the most profound connections happen when the screens are dark.

I dream of a web that doesn’t just connect our devices, but connects our souls. That doesn’t just transfer data, but transfers meaning.

The No Excuses Jacket

My friend Rob calls it my “no excuses jacket.” Every time I show up for a run when the weather is doing its worst—sleeting, pouring, or threatening something even more unpleasant—I’m wearing the same beat-up, greenish-yellow Marmot Precip jacket that’s been my constant companion for years.

It’s not the most technical piece of gear, and it’s certainly not the most stylish. But it has one quality that matters more than anything else: I trust it completely. Through Christmas Eve runs at -11 degrees, winter solstice adventures on the Rachel Carson trail in 18 inches of snow, and just last week when sheets of summer rain turned my morning neighborhood run into an impromptu swimming session, this jacket has never let me down.

The durability isn’t just about the fabric—it’s about the memories woven into every mile. This jacket has been with me through breakthrough runs and breaking points, through moments of clarity on quiet trails and the grinding determination of longer efforts. It’s become more than gear; it’s become a symbol of showing up.

But here’s what I’ve realized: the real power of the “no excuses jacket” isn’t protection from the elements. It’s protection from my own resistance to discomfort.

Weather is just the most obvious form of resistance we face. The cold whispers that it’s too harsh to go out. The rain suggests that maybe today isn’t the day. The wind argues that conditions aren’t ideal. My jacket doesn’t eliminate these conditions—it just gives me the confidence to move through them anyway.

This same principle has started showing up in other areas of my life, particularly in those moments that require a different kind of courage. Like having uncomfortable conversations with team members about performance issues. Or pushing back on a decision I disagree with in a leadership meeting. Or admitting I was wrong about a product direction we’ve been pursuing for months.

These situations don’t require literal weather protection, but they need the same kind of shield—something that helps me face discomfort rather than avoid it. Sometimes it’s preparation that serves as my jacket: spending extra time thinking through a difficult conversation before having it. Sometimes it’s a mindset: reminding myself that avoiding hard truths doesn’t make them disappear. And sometimes it’s simply the accumulated confidence that comes from having weathered difficult moments before.

This isn’t about toxic productivity or grinding through everything that feels hard. There’s a difference between productive discomfort and destructive suffering. The “No Excuses Jacket” philosophy is about being brave enough to engage with the things that matter, even when they feel uncomfortable. It’s about recognizing that the best runs often happen in the worst weather, and the most important conversations often happen when they feel the hardest to have.

The jacket reminds me that I have more capacity for discomfort than I usually give myself credit for. That the anticipation of harsh conditions is often worse than the conditions themselves. That showing up consistently, regardless of circumstances, builds a different kind of strength than any training plan could provide.

There’s something grounding about having a piece of gear—or a practice, or a mindset—that you trust completely. It becomes an anchor point, a reminder that you’ve faced uncertainty before and made it through. My beat-up Precip has become a tangible representation of the principle that we’re more resilient than we think, and that the best version of ourselves often emerges not in perfect conditions, but in spite of imperfect ones.